The Mirado pencil is one of those iconic Yellow No. 2’s that have been around forever. It was originally manufactured, some time in the early 20th century, by the Eagle Pencil Company in New Jersey. They gave it the name “Mikado”, which means “Emporer” in Japan. Then in 1941, Japan suddenly became a little bit un-cool in the eyes of Americans for some mysterious reason, and Eagle re-named their pencil the Mirado. Since then it’s been produced in numerous variations and even released in locally-produced flavors around the world, but some form or another of the Mikado/Mirado pencil has been made for over 100 years.
While the existence of the Mirado may seem to be a reliable fact of life, the only constant in the universe is change. It almost goes without saying that the Mirado is no longer made in New Jersey. It’s no longer even made in the U.S. — current U.S.-market Mirado pencils are produced in Mexico. Over the course of the past century, Eagle was gobbled up by Berol, who was gobbled up by Paper Mate of the Sanford-Newell-Rubbermade cartel. Their U.S. pencil factory shut down, product lines were consolidated, and production was moved south. However, the Mirado is a survivor that has weathered the storm of the ever-changing corporate seas: while numerous other pencils have fallen under Paper Mate’s axe, the iconic Mirado is still being produced.Continue reading